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Recipes, rituals & know-how

Quality

Everything we have learned about making matcha good, from the first whisk to the last sip

Tea fields in Uji, Kyoto Quality

What does ceremonial grade matcha mean?

A clear guide to what ceremonial-grade matcha means, how it differs from culinary grade, and when the difference matters.

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Sifting ceremonial matcha into a ceramic bowl Quality

What matcha colour says about quality

What the colour of matcha powder tells you about quality, freshness and how the finished drink will taste.

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Mori single-serve ceremonial Uji matcha Quality

How to store matcha so it stays fresh

Simple storage habits that keep matcha bright and smooth, plus why single-serve matcha is the easiest way to keep every cup fresh...

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The matcha tin

Good energy, boxed

Ceremonial Uji matcha for your everyday ritual

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Good energy, boxed
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Grown in Japan, curated in London

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