
Matcha, understood
Our story
Not all matcha is equal
Good matcha is a craft
Mori exists to make the difference easy to taste: considered cultivation, careful processing and the bright, balanced flavour that comes from real Uji matcha.
Where it started
Good matcha was hard to find in London
We kept ordering matcha that came out flat, bitter or barely green, made from powder that had sat in a cupboard for months. If that was the best London had to offer, something wasn't right
The search
What changed
Then we tasted the real thing in Uji
In Uji, matcha is not an afterthought. Leaves are shade-grown, stone-ground slowly and whisked within days of harvest. The colour, the texture and the sweetness before the bitterness showed us what we had been missing
Real matcha in Uji
The standard
So we built a way to bring it back properly
We worked directly with growers in Uji to source small batches of ceremonial-grade matcha and get them to London while still fresh. No shortcuts to culinary-grade, no mass production, just matcha chosen with the same care it was grown with
Sourced with care
From Uji to London
Matcha chosen with intention
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